Victoria's Secret Loses High Court Trademark Fight
The U.S. Supreme Court on Tuesday made it harder, though not impossible, for companies to defend famous trademarks against dilution by other companies.
By a surprising unanimous vote, the high court ruled in favor of an Elizabethtown, Ky., adult store named Victor's Little Secret in its trademark battle against the giant lingerie retailer Victoria's Secret. Victoria's Secret had claimed the store's fanciful name was likely to "blur and erode the distinctiveness" of its own trademark, widely recognized from catalogs and stores.
Full story by Tony Mauro: Law.com
